Colour Of The Season

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We love the change of season (aside from the weather change), particularly when it comes to fashion. Brand new designs, prints and colours that trend for the upcoming months ahead will be released -  this season it’s all about chocolate brown! This trend has recently taken over, with shades of brown popping up everywhere we look. 




The NEW Amara Midi Dress Brown is a personal fave of ours here in the office, we love the gorgeous chocolate brown colour and stunning open back. Not only is this colour trending, but cut-outs are also totally in - this dress really is the best of both worlds!! Pair it back with a fedora hatleather jacket and boots for your next event. 




Our Fynn Spray Jacket Brown will be your new favourite jacket this season. The perfect style for your everyday wardrobe, especially for those cooler, wet days - practical and stylish! Layer this jacket over a basic tee or jumper and pair back with your go-to denim.




We love the statement frill and ruching on the Genevieve Dress Brown. This dress gives us major chic vibes and the stunning colour is to die for! Pair back with some strappy heels and a cute bag for your next event, or switch to Supergas for a more casual look.




Celebrities and models including Kim Kardashian, Kylie Jenner, and Bella Hadid have been embracing the new trend and we are loving it. Our Instagram feeds are being graced with these gorgeous outfits, and we are certainly not complaining!




Chocolate Brown is the new go-to shade for celebrities and fashion girls alike. Here at JJ HQ we too are obsessed with this new colour trend, especially how chic and modern it is. We love how easy it is to pair different shades of brown together. So yes, we declare that brown is the colour of Winter 2021!